Brand finally matched the capabilities
Bidders started showing up to RFPs already convinced. The prep call was about scope, not whether the company could deliver.
Lone Star Manufacturing
Process film + facility coverage for a custom metal fabricator competing for $5M+ industrial bids.
Brand VideoAerial
The brief
Lone Star was bidding on jobs they could absolutely execute, but losing to commodity competitors with worse capabilities and better marketing. Their website looked like 1998 because that's when it was last touched. The proposal decks looked like Word documents.
We delivered a process film that walked prospects through their actual fabrication floor, a 60-second founder feature, and FPV interior aerial through the shop. Their average bid size moved up because the brand finally matched the work.
What this delivered
Outcomes the work actually moved.
The metrics, behaviors, or business shifts this project produced for the client — not the deliverable list.
Average bid size lifted
Higher-tier jobs replaced commodity bids. The website did the qualifying work before the call ever happened.
Recruiting tool
Skilled fabricators want to work somewhere that takes itself seriously. The process film became the lead recruiting asset.
In the package
What we shot. What we delivered.
Each piece below is what landed in the client’s hands. Spec chips show the format; full commercial rights on every file.
Process film90 sec · 16:9
Founder feature60 sec · 16:9
Facility aerial + FPV interiorCinema drone + FPV through shop floor
Hero product stills12 finished-product shots
Trade show cuts30 sec booth loop · 16:9
Manufacturing & Industrial
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