Direct-booking lift off OTA dependence
The cinematic property tour + editorial photography on hotelmagdalena.com gave guests a reason to book direct instead of through Booking.com.
Hotel Magdalena
A South Congress boutique property repositioning around its rooftop pool and the GM behind the brand.
Brand VideoPhotographyInterviews
The brief
Hotel Magdalena had real Austin character but a website that hid it. The OTAs (Booking, Expedia) were converting fine, but direct bookings — the margin lever — were flat. The property needed a brand on its own URL, not a listing on someone else's.
We shot over two days: a cinematic property tour, a 60-second feature on the GM that anchors the About page, and a full editorial photo set for the website + press kit. Direct-booking rate moved measurably within 60 days.
What this delivered
Outcomes the work actually moved.
The metrics, behaviors, or business shifts this project produced for the client — not the deliverable list.
GM as a face of the brand
The 60-second talking head on the About page turned a faceless boutique into a hotel with a person you can picture. Guest reviews started naming her.
Press-ready editorial assets
Travel + Leisure, a regional food editor, and two influencer partnerships used the same hero stills. One shoot, four media wins.
In the package
What we shot. What we delivered.
Each piece below is what landed in the client’s hands. Spec chips show the format; full commercial rights on every file.
Property tour film90 sec · 16:9
GM talking head60 sec · 16:9 + 9:16
Social cuts4× 15 sec · 9:16
Editorial stills20 hero photos
Aerial property + South Congress contextRooftop, pool, neighborhood
Hospitality
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